Conversational AIs Impact to Search and the SERPs | Christi Olson, Microsoft

#GlobalMarketingDay #SEO

Christi Olson, Head of Evangelism, Microsoft

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Customers can engage with brands in more places than ever before, thanks to conversational AI. Now with the roll-out of tools like Siri, Alexa, Google Assistant, Cortana, voice skills and actions, and chatbots galore, they expect to access brands when they want to, where they want to. Conversational AI is disrupting how consumers engage with not only brands but with technology to discover information and through voice commerce.

How can your business prepare? What are the key trends you need to know about? Join Microsoft’s Search Evangelist, Christi Olson, as she walks through the results from Microsoft’s 2019 Consumer Adoption of Voice Technology and Digital Assistants Report to help you prepare your marketing strategies today for the conversational future.

At the end of this session you’ll know:
- Which of the conversational AI tools and platforms you should roll out based on your business objectives
- How to maximize the impact of your digital marketing strategies to prepare for Conversational AI
- What are the key trends you need to know about NOW

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