Check out the full conversation with Marty here:
Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.
"Your brand isn’t what you say it is. It’s what they say it is."
Books by Marty Neumeier
The Brand Gap -
Zag -
The Designful Company -
Metaskills -
The 46 Rules Of Genius -
The Brand Flip -
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