Conspiracy theories have been around for hundreds of years, but with the rise of the internet, the speed with which they spread has accelerated and their power has grown. Back in the 1950s, Joseph McCarthy promoted conspiracy theories that communists had deeply infiltrated and threatened all branches and agencies of the U.S. government; last month, Donald Trump retweeted conspiracy theories in the wake of Jeffrey Epstein’s death.
Conspiracy theories are all around us. But how do they work, who believes them, and why? What kind of damage can they do—and how can we do a better job of controlling that damage, as individuals and as a society?
In terms of their origins, conspiracy theories often emerge in the wake of surprising and unsettling events, such as terrorist attacks, mass shootings, plane crashes, economic shocks, and the deaths of famous or important individuals. In the face of tragedy, danger, and confusion, people look for answers, for ways to process and impose a sense of order on frightening and seemingly inexplicable occurrences.
Conspiracy theories, like rumors and other forms of what I call extra-factual information—or EFI—are then adopted and treated as possible or actual truth because they can serve as a kind of improvised news, filling in holes in people’s knowledge and providing psychic relief. Even if untrue, EFI can help individuals cope with fear and uncertainty by generating shared explanations that offer clarity, address anxieties, and provide rationalizations for otherwise incomprehensible events.
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