A powerful social media audience is not necessarily a large audience. A powerful social media audience that is worth something to your business, is fans and followers who listen. In other words, an audience who follows your calls to action that you include in your social media post. So good social media digital marketing and an effective social media post is to know the secrets behind making your social media target audience take action.
A call-to-action is simply an instruction or directive intended to induce your social media target audience to perform a certain act. In social media digital marketing, a call to action is used to move people to difference stages of your sales funnel. It can be from clicking a link, to watching a video, to submitting their contact details, etc…
The first step to getting your social media target audience to take action is knowing your audience well. In other words, knowing their demographics (age, gender and location) as well as their psychographics (their interests, their values, their fears, their aspirations, etc…). With, social media marketing and advertising campaigns, the better understanding you have of your social media audience, the more you’ll be able to craft messages that speak directly to them and that interests them.
When creating social media marketing and advertising campaigns and to have a better understanding of your audience you can analyse your audience thanks to the different tools available. On Facebook for example, if you click on “insights” and then click on “people” you’ll be able to have a better understanding of who your audience really is. You can do the same on Twitter when you click on “analytics” and then “audiences”.
The second step is writing a clear call to action in your social media post. It’s not enough to just add a link and assume people will click on it and it’s not enough to ask a question and assume people will answer it. You have to make clear statements such as “click on the link here” or “enter your question in the comments section below”. And always add straight after your call to action a benefit to entice your audience to follow your call to action. A benefit can be anything from offering a free offer, to the opportunity to enter a prize draw. For example, if your call-to-action is a link where you want people to subscribe to your email newsletter, your call to action could be “click this link to get access to my 30 fat loss recipes for free”. Calls to action that include an element of scarcity also tend to perform better than standard calls to action. So you could also add that it’s only available for free for a few days for example before returning to their original price.
The third way to ensure your audience follows your calls to action in your social media marketing campaign is by earning their trust respect. When you’ve earned the respect of your audience, chances are they will want to follow your calls to action. But in order to earn the trust and respect of your social media audience, you need to provide more value than most people do. Value on social media comes in the form of quality content relevant to them and that educates and inspires people.
The fourth way to ensure your audience follows your calls to action in your social media marketing campaign is to ensure you are consistent. On social media, you can’t leave your account dormant for too long and then publish an update when you want something from your audience. Good social media digital marketing is daily social media marketing. In other words, you stay in touch with your audience at least once a day, by publishing at least one update a day and responding to comments and questions from people within 24 hours. If you don’t, then you won’t be front of mind and getting your audience to follow your calls to action will be almost impossible.
The fifth way to ensure your audience follows your calls to action in your social media marketing campaign is by limiting people’s choices. When you give people too many choices, chances are they won’t make any decision. This is why you don’t want to clutter your social media post with confusing calls to action because if something comes across as too difficult, too time consuming or too confusing, your request will be ignored.
Lastly, to ensure your audience follows your calls to action in your social media marketing and advertising campaigns, don’t rely on just the same message. Instead, test a few posts with the same call to action to see what angle gets you the best results. Most people, every time they want their audience to do something, they’ll simply use the same social media post over and over again to do so. Instead, try testing different angles to get you the same outcome. You might find that when you publish a video instead of a standard text social media post people are more responsive. So test different posts when including a call to action.
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