World Marketing Summit is a prestigious global event where CEO, CMO, CIO (CXO in general), Marketing Managers/ Senior Management, Brand Managers, AI specialists in Marketing, Tech Leaders, Government Officials, political leaders, policymakers and industry leaders gather to deliberate on the potential and challenges regarding using the Marketing for achieving national goals. Background
World Marketing Summit (WMS) was founded in 2010 by Prof. Philip Kotler the world-leading marketing guru and father of modern marketing. WMS is a global alliance; a collaboration that unites the best minds from corporate sphere working in concert with public sector and community leaders to transform and translate marketing ideas and solutions into tackling real and focused socio-economic issues, and creating sustainable solutions through marketing-centric initiatives that are driven by social responsibility acting as their fulcrum. The aim and unique vision of the WMS are to elevate marketing from a corporate tool to a social equalizer that will deliver through a global stratagem “The New Paradigm of Marketing for the 21st century” while keeping its promise of: “Creating a Better World Through Marketing”.
Please review; www.worldmarketingsummit.org, www.wmsindia.org
Basic Promise
WMS vision is based on 2 separate but interconnected elements
Evolution of Marketing as a discipline.
Using Marketing to change the world Human Behavior.
From the way we use the world’s resources through our basic day consumption and living to the decisions made at enterprises and institutions which drives the world’s economy – people’s beliefs, values and its influence on choices made have created the world we live today. By influencing the behaviour the biggest impact can be made towards the creation of a better world.
We are at a unique position today due to technology innovations, to engage with experts around the world and find solutions to the existing challenges in a manner and scale never thought possible.
Key Target Group: Marketers (for-profit and not for profit), Academicians, entrepreneurs & young aspirants.
WMS Goal
Introduce a new Marketing Framework for the enterprise by 2020
Develop a marketing model to address the following key areas through marketing – driven by enterprises.
Climate change and its impact
Relooking at education to build livelihood skills for the future
Engaging youth to help create a better world
The event theme for India 2020 is “Marketing 5.0 – The Future of Marketing” which shall include Keynote Addresses, Panel Discussions, Master Class Session, and Exhibition on topics like Super-Intelligence – combining Human intelligence with artificial intelligence and data science for Super-marketing, Neuro-marketing, Socialpreneurship – The Kotler Way, Innowave – Riding the Crest of Innovation and many more.
About Kotler Awards
Prof. Philip Kotler is the most influential Marketing Guru in the industry. His entire life is contributed towards the growth of national economies through marketing.
The Kotler Awards, in honour of the Father of Modern Marketing – Prof. Philip Kotler is designed to unfold and value the true excellence and top professionals in the field of marketing and business management across the globe. It recognises and honours prominent players from different agencies and individuals whom had demonstrated remarkable and sensational practices in the industry. At the same time, it is an avenue to raise awareness of the creativity and originality delivered by practitioners of the various sectors, who are at the forefront of their professions.
It aimed to enrich the competitiveness in the industry by encouraging and spreading examples of individuals and companies who have created innovative customer values and achieve successful market performance through various marketing competitiveness enhancement activities. This award also meant to present the direction of the most rational yet correct marketing activities in the rapid change of the market environment.
This prestigious event is set to be one of inspirational and dynamic event of its kind organised this year as it celebrates and acknowledges the key players’ great contributions and superb achievements in the industry. These acknowledgements will also promote motivation to other players to achieve better.
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