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Push ads are a type of native ad format. Push advertising means delivering ads to users' desktop or mobile devices in a form resembling usual push notifications, thus offering a non-intrusive, user-friendly and highly-engaging way for advertisers to reconnect and expand their audiences.
Push notification is a technology that allows websites to notify their users of various news through a short text message with a picture and a link. That message shows up on the screen of a mobile device or desktop device instantly attracting the user's attention.
Here are a few things you should consider when running push traffic:
(1)Start with tier two countries because the CPC/CPM is very low and you can learn cheaper and faster.
(2)Start with easy verticals like sweepstakes, offers that appeal to a broader audience
(3)make sure you have a proper landing page speed, nothing sucks more than a page that loads slow
(4)Always create two different campaigns for mobile and desktop traffic because they perform very differently.
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