FUSION! Blending Your Personal Interests into Your Business Posts

Episode 176: Fusing the personal and the professional on your social media content.

In this episode we discuss how you can sprinkle some of your personal content in your business content.

Sprinkling in personal posts is a great way to show off your personality and helps you differentiate yourself from other creatives. What you don't want it to descend to is posting your random minutiae.

Try to mesh the two together - put up a photo and use the caption to marry the personal to the professional. Or if you're traveling, hold up the painting you just did with a magnificent view in the background. Or draw your view. There are lots of options!

There's a personal trainer I follow who is a huge Harry Potter fan. His content is all about physical fitness but a lot of his captions and descriptions include references to HP: "what's up, Muggles‽ Today we're talking about max reps." This kind of fusion really sets his brand apart from similar brands.

So find a way to fuse the two - your personal interests and your business.

WHAT IS THE MOST PERSONAL THING YOU'VE EVER SHARED ON SOCIAL MEDIA?
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Cover art by the amazing Sonia from

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