Todd Buterbaugh tells his personal story of how he lost $20 million dollars, but in return found his voice and was able to shed the “nice guy” persona that was expected of him, his entire life. In this talk he breaks down the important differences between being nice and being a nice guy. Hint: one is authentic and one is a mask. He poses hard questions to ask yourself about what holding on to a nice guy persona is costing you. If you are ready to dig deep, find your truth (and even your anger) and learn how to bring true value to the people you love and serve, this talk provides great insight. Todd is an executive coach and trusted advisor to billionaires, high level CEOs and leaders with a world changing mission. He calls out of them and their teams their biggest dreams, helps them create a vision with meaning and purpose, and builds high impact teams to create a distinct and profitable brand. He can be reached at toddbuterbaugh.com. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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