'Repairability' is often discussed in terms of technical and component design - but to save their products from disposal, companies also need to make repair a great customer experience. But what type of experience does that need to be? Is it one of learning and pride like tinkering with an old car, clean efficiency like an F1 pitstop, or delight and care like a beauty appointment? Getting the right 'repair experience' can make or break a circular business model. Watch this session to find out how these kind of experiences can be crafted and in particular how this affects long-term scale-up of circular business models.
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