Ep. 85 - The Future of Knowledge with Michael Kipp, PhD, and Mattimore Cronin

Science, Research, and Viral Memes 📚👾

In this episode, Mattimore and Kipp explore how scientific knowledge is discovered, how it’s disseminated, and how it’s absorbed (or not absorbed) by the public. We also discuss misinformation, conspiracy theories, and the role that science currently plays, as well as the role that it should play, within the competitive attention economy.

Broad Topics:
• Kipp’s trip to India and the need for reliable, up-to-date information about travel and risks amidst COVID-19
• Trevor Bedford’s rise from niche virology researcher to famous expert as the demand for his knowledge grows
• How does the current peer review process work?
• Downsides to the current process for disseminating knowledge?
• Ideas: how to improve the status quo for disseminating knowledge?
• COVID-19 and the many misguided conspiracy theories…
• How to combat conspiracy theories and misinformation
• Scientific knowledge, social media, and the attention economy

Future Scenarios:
• Worst Case Scenario
• Best Case Scenario
• Most Likely Scenario

Thanks for tuning in 🔭

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Cronin