In this week’s spotlight, we talk to Lisa Ellram and Wendy Tate about their recent research entitled “The Conflicted Role of Purchasing in New Product Development Costing” This article appeared in Volume 56 Issue 1
Spotlight: The Conflicted Role of Purchasing in New Product Development Costing
In this week’s spotlight, we talk to Lisa Ellram and Wendy Tate about their recent research entitled “The Conflicted Role of Purchasing in New Product Development Costing” This article appeared in Volume 56 Issue 1
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